Principal UX Designer

As a Lead/Principal UX Designer, you will play a pivotal role in shaping intuitive and impactful user experiences for our core products and journeys. You’ll work closely with the UX Lead, UX Researchers, and a high-performing team of designers, while partnering with Product Owners, Engineers, and Usability Testing Leads to drive experience quality and user value. 

This is a hands-on role that spans the full UX spectrum, from discovery to delivery. You’ll be responsible for transforming complex challenges into elegant, user-centered solutions, while guiding and elevating design standards across the team.

Responsibilities

• Translate ideas, business goals, research, and creative vision into clear, usable, and delightful experiences across platforms.
• Lead the end-to-end design process: from gathering requirements and conducting user research to creating IA diagrams, user flows, wireframes, and interactive prototypes.
• Champion and implement UX best practices, design thinking, and user-centric methodologies to craft exceptional digital experiences.
• Deliver timely design outputs in an agile, fast-paced environment, supporting sprint cycles while ensuring quality and consistency.
• Collaborate with cross-functional teams including UX Researchers, Product Owners, Engineers, Visual Designers, and Project Managers to align user needs with business objectives.
• Advocate for the user throughout the design process using data-driven insights, partnering with research teams to validate and refine solutions.
• Establish and maintain design standards, brand consistency, and a cohesive UX strategy across touchpoints (mobile, tablet, desktop).
• Mentor junior designers and help foster a culture of collaboration, curiosity, and design excellence.

Requirements

• 10 years of UX experience designing for consumer-facing websites, applications, and mobile products.
• Strong portfolio showing breadth of UX Design work 
• Strong ability to distill complex workflows into simple, intuitive experiences.
• Deep empathy for users, combined with a strong product mindset.
• Proven expertise in ideation, wireframing, user flows, information architecture, and prototyping (both high- and low-fidelity).
• Proficiency in Figma, Illustrator, Photoshop, and other UX/UI tools.
• Demonstrated experience in delivering responsive, cross-platform designs within an agile environment.
• Analytical mindset with the ability to interpret user data, behavioural insights, and metrics to inform design decisions.
• A proactive problem solver with a drive to improve experiences before users even ask.
• Excellent communication skills and ability to influence stakeholders at all levels.
• Experience working in complex ecosystems and collaborating across global teams is a plus.
• Bachelor’s degree in Design or a related field.

We have an amazing team of 700+ individuals working on highly innovative enterprise projects & products. Our customer base includes Fortune 100 retail and CPG companies, leading store chains, fast-growth fintech, and multiple Silicon Valley startups.

What makes Confiz stand out is our focus on processes and culture. Confiz is ISO 9001:2015, 27001:2013 & 20000-1:2018 certified. We have a vibrant culture of learning via collaboration and making the workplace fun.

People who work with us work with cutting-edge technologies while contributing success to the company as well as to themselves. 

To know more about Confiz Limited, visit: https://www.linkedin.com/company/confiz-pakistan/