GA4 Developer
- Lahore, Multan, Karachi, Islamabad
- WFH Flexible
- Full-time
- Information Technology
We are seeking a skilled GA4 Developer to implement, manage, and optimize Google Analytics 4 tracking for our eCommerce website. This role is essential in enabling data-driven decisions across marketing, product, and growth teams. The ideal candidate combines strong technical expertise in analytics implementation with business-oriented thinking — someone who understands not just how to collect data, but why it matters to the business. You’ll play a key role in helping us better understand user behavior, optimize performance, and drive online sales.
Responsibilities:
- Implement and configure GA4 with Enhanced eCommerce tracking.
- Ensure accurate tracking of key interactions: product views, add-to-cart, checkout, and purchases.
- Collaborate with marketing to support campaign tracking, conversion attribution, and customer journey analysis.
- Maintain a structured and scalable dataLayer.
- Document all events, variables, and data collection methods clearly.
- Integrate GA4 data with BigQuery for advanced reporting needs.
- Proven expertise on Databricks
Requirements:
- Proven experience with Google Analytics 4 (GA4) .
- Understanding of Enhanced eCommerce standards and dataLayer management.
- Familiarity with common eCommerce platforms
- Business-oriented mindset with the ability to align tracking strategies to key metrics
- Experience with server-side tagging or custom analytics setups.
- Knowledge of Google BigQuery and SQL for querying GA4 data.
- Previous work experience in a fast-growing eCommerce or digital product company.
- Proven expertise on Databricks
We have a global team of 700 + amazing individuals working on highly innovative enterprise projects & products. Our customer base includes Fortune 100 retail and CPG companies, leading store chains, fast growth fintech, and multiple Silicon Valley startups.
What makes Confiz stand out is our focus on processes and culture. Confiz is ISO 9001:2015 (QMS), ISO 27001:2022 (ISMS), ISO 20000-1:2018 (ITSM) and ISO 14001:2015 (EMS) Certified. We have a vibrant culture of learning via collaboration and making workplace fun.
People who work with us work with cutting-edge technologies while contributing success to the company as well as to themselves.
To know more about Confiz, visit: https://www.linkedin.com/company/confiz/